“DISC is the four quadrant behavioral model based on the work of William Moulton Marston Ph.D. The DISC Profile works well for understanding different personalities, how they present their marketing, and how they receive marketing messages. This article will detail the ways in which a person's personality type shapes how small businesses conduct marketing and also how that marketing is received by potential clients.
Marketing is a way for small business owners to sell their products and services and must be directed towards the correct type of clients who are willing to make that purchase. Personality type is a major force in shaping who we are as people, and how we react to things in both our environment and our world. Here is how small business marketing is presented AND received by DISC personality type. The more you know about yourself and those around you, the better you’ll be at communicating and controlling your money.The DISC personality types affect small business marketing in ways that we cannot see because of the way that we interact with the world, our business and our marketing style. But imagine if you could reduce unnecessary stress with a simple personality assessment. I’s are ready to head out on vacation without a plan, while C’s need to research every last hotel, flight and restaurant before making their choices. How the Different DISC Personality Types InteractĬan you see how the differences in each of the personality types can impact your daily interactions with coworkers, friends and family? For instance, the S decides on things slowly, making sure everyone agrees, and the D makes quick decisions and doesn’t always think about others’ feelings. They don’t like losing control, and they can forget the fun aspects of spending money as well.
They can, however, get too focused on penny-pinching and get frustrated if anyone goes over budget-even by a few dollars. High C’s don’t miss a beat when it comes to budgeting. They may lack patience for dreamer types who are eager to jump in without as much context. That’s because they want all the facts before they’ll buy in to something new and unknown. People who are high C can seem rigid and inflexible at first. And they’re excellent at analytical thinking, research and processes. They live for them! They believe directions and rules are made to be followed.
Then take the online DISC assessment to get your full report and share it with others! Read through the following strengths, weaknesses and money management styles for each. We’re each a combination of the four DISC personality types-with a few letters typically rising to the top. The DISC personality test provides an easy to understand system of measurement with only four personality types: D, I, S and C.
Unlike aptitude tests or other personality tests, DISC focuses on the behavioral differences that lead to difficulties in life and how to find common ground with others. Here’s how you can use DISC to improve your relationships at home, at work, or in your community: What Is the DISC Personality Test?ĭISC is the leading personal assessment tool used by millions of people around the world to improve the way they communicate. Knowing each other’s DISC profile makes working together easier and more cooperative. Get Everything You Need to Land the Job You Love! In fact, everyone at Dave’s office (all 600-plus team members) takes it during the interview process and then displays the results on their desks. It’s a simple survey that explains a lot about you. One of our favorite personality tests is the DISC personality assessment. Plus, you can improve the way you handle your hard-earned cash. When you understand yourself-and the people around you-you can relate in a kinder, more compassionate way.
That’s why understanding your personality type is so important. They can even affect the way we spend and save our money.
But they can also lead to conflict within our personal and professional relationships. And that’s perfectly fine-our differences are what make us unique and interesting. Why is it that you automatically click with some people, while others seem to grate on your last nerve? Or, why do you love social situations, while your spouse would rather spend Saturday with a good book? And, why do you make financial decisions in a day, while your friend needs a month to research all the options?īecause we’re all different.